Digital Marketing Staff - Retail

- Collaborate with senior leaders in Marketing, Research & other departments to develop digital communication strategy to deliver business objective, marketing objective. Have intensive knowledge of digital marketing & industry trend, ability to think strategically. Play as internal expert to maximize all opportunities/possibilities to land digital innovation to address business requirement.
- Create effective briefs adhering business needs to guide agencies & deliver communication plan, integrated digital activities, creative concept, ideas, content creation, shooting supervision, media strategy, media plan, media execution & measurement.
- Manage & execute digital campaigns on all digital platforms, including but not limit within: Display, Video, Social, Search (SEM/SEO), Influencer, Media Data, Real Time Dashboard, Content at advanced level with fast speed. Be proactive to coordinate with multiple stakeholders to assure excellent execution (Brand, PR, Product, Sale team), adhering brand guideline to delivery brand consistency in consumer-facing communication.
- Be able to set the KPI with agency and align internally.
- Monitor & optimize content, media performance across digital touch points. Share digital data, insight to non-stop build brand equity performance on digital channels, meet targeted KPIs. Collaborate with multiple teams to quickly find solution for raised issues during campaign duration.
- Track & measure performance to capture all digital marketing efforts

<Necessary Skill / Experience >
- Background in Creative agencies, in content developments or from client side in FMCG or Automobile industry.
- Have at least 2-5 years working experience in Digital Marketing
- Passion in fashion
- Good interpersonal skill
- Knowledge of brand positioning, brand attribute, brand portrait, consumer segmentation, consumer insight
- Familiarity with brand plan, and all Brand KPI
- Passion in social digital activities.
- Organizational skills, experience meeting tight deadlines
- Excellent communication and teamwork skills
- Results-driven attitude
- A creative mindset

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