Product Marketing Assistant - Retail

*Job Responsibilities:
- Report directly to Product & In-store Executive (Taiwanese)
- Assigned to Marketing Department
- Master of Product Knowledge and understand product line-up strategy
- Write and prepare product content in VN and EN
- Creating maximum excitement and BUZZ for our clients
- Assist with development of various clients brand campaigns
- Brand & Business development strategies and execution
- Acting as liaison between client and customer
- Run events at various venues
- Master of in-store POSM
- Experience in running ATL & BTL
- Research markets and study the company’s brand
- Help develop and optimize marketing campaigns
- Coordinate sales, product development and other teams
- Track budgets with an eye towards maximizing gains and reducing costs
- Analyze industry, competition and market trends
- Prepare reports on brand performance and sales
- Tasks assigned by Marketing Manager

*Essential Requirements:
- Background FMCG or automobile in 2 years
- Passion in fashion
- Good interpersonal skill
- Knowledge of brand positioning, brand attribute, brand portrait, consumer segmentation, consumer insights…
- Familiarity with brand plan, and all Brand KPI
- Ability to conduct research and analyze data
- Organizational skills, experience meeting tight deadlines
- Excellent communication and teamwork skills
- Results-driven attitude
- A creative mindset

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