Marketing and Communication Director - Beverage

COMPANY PROFILE

 Address: District 3, HCMC
 Business Type: 100% investment from Vietnam
 Industry: Consumer goods
 Product Range: Coffee
 Established in Vietnam: 1996


GENERAL INFORMATION
 Position: MARKETING & COMMUNICATION DIRECTOR - BEVERAGE
 Level: Director
 Contract Term: Permanent 
 Recruitment Reason: Expansion
 Expected joining date: Negotiable
 Work Location: District 3, HCMC
 Work Time:
- Monday - Friday (8:00~17:30) (1-hour break)
 Allowance(s): Governed under VN law

 Bonus and Incentives: 13th month salary / Annual bonus based on company performance 
 Benefit(s): Governed under VN law


JOB DUTIES:
 Report to Vietnamese CEO/ Vice CEO
 Manage 2 functional teams (Marketing & Communications), each team has a Manager.
 Job Responsibilities:
- Lead 2 functional teams (Marketing & Communication)
- To develop, manage and execute the integrated marketing communication plan - ensuring that Global Marketing & Communication principles and processes are followed in the country.
- To work closely with local BU lead, local product marketing, local field marketing team to build up and deploy Marketing & Communication Plan (one and three year plan).
- In teamwork with Marketing Manager; Communication Manager; Local BU head to to develop and implement Marketing & Communication plan & guidance for local market an in order to boost sales.
- To integrate, implement, and help to improve Global Marketing & Communication processes locally (such as Strategy, Operations, Web Programs, Brand Migration, Communications, Media relations, Press/Industry Analyst relations, Direct customer acquisition and retention, Events, Channel marketing) while ensuring seamless alignment with local business priorities.
- To work closely with country manager lead, local PR firm to build up and deploy good PR plan with increase earned media year on year
- Ensure the brand consistency across communication channels and point-of-sales
- Build new brand from scratch including names, identity, launch plan and marketing plan


JOB REQUIREMENTS:
 Desirable Background & Experience:
- Qualification: University Degree in Business school (or other similar Marketing Education)
- Language Skills: English business level
- At least 14 years’ experience in Marketing and Communications, prefer FMCG industry.
- Prefer to work for MNCs or famous local communications group, including agency.
- Public relations and trade marketing experiences are advantages
- Understanding of multi–culture markets with various business models.
- Customer insights/Lead management/ KPIs oriented. 
- Interested in technical products and solutions.
- Strong interpersonal and social skills resulting in the ability to guide and inspire teams.
- Willing to work in a multifunction team and able to work with other global teams.
- Open to change and must embrace the concept of continuous improvement.
 Desirable Character:
- Gender: Any 
- Age: Around 42-43 (born before 1975)
- Personality: Results-oriented and initiative-taking
- Other notes to make ideal candidates:
+ High integrity
+ Deep entrepreneurialism and flexibility, with an ability to maneuver effectively in the face of uncertainty and transition and to continuously adapt priorities while maintaining focus on objectives.
+ A self-starter who is capable of managing his/her time and priorities effectively while successfully accomplishing planned objectives

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