Senior PR & Communications Staff - Retail

<Job Responsibilities>
➢ PR & KOL(Key Opinion Leader) Management:
• Working closely with global to fully understanding global PR strategy, guideline in order to develop the local PR strategy overall.
• Leading the corporate PR to build up the brand credential and profile in-line with Fast Retailing strategy.
• Building up the relations with media and KOLs by developing detail engagement program to get their continuous support.
• Leading the product PR strategy to be in-line with IMC to promote for strategic product/category to reflect local insight as well as to reflect the global direction.
• Taking lead on the new seasonal collection events to introduce to media, KOL the seasonal concept as well as new collections.
• Taking lead on the new store opening event working with cross functions and agency to maximize the awareness to drive traffic to the store.
• Developing the KOL strategy and deployment plan mapping with the marketing objective for each activity including product MKT and events.
• Being the checking point for all the contents release to public, which needs to be appropriate with the global PR direction.
• Being the brand shield towards the crisis related topics by working closely with global PR to develop the detail action guideline for company.
• Working out the detail PR KPI to maximize the Paid-Own-Earn.
➢ Sustainability Projects & Campaigns:
• Sharpening the sustainable strategy in Vietnam by working with sustainable team to develop the sustainability activity calendar which is under MKT calendar.
➢ Other related tasks assigned.

<Necessary Skill / Experience>
・Qualification: Bachelor degree
・Language Skills: English Upper Business level
・Gender: Any
・Age: 28-35 years old
・3-5 years’ working experiences products PR, Marketing and Advertising industry or retails field
・Strong knowledge of Media landscape including media channels, media relationship, brand management.
・Have good relationship with Press, KOL or other media channels.
・At least need to work for 1 company & had good performance/contribution in 2-3 years
・Strong passion in fashion
・Familiarity with brand plan, and all Brand KPI

<Preferable Skill / Experience>
・Having basic understanding of Digital Marketing
・Have understanding in 360 Degree Campaign
・Fashion retails is preferred.

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