Advertising Account Planner - Digital Marketing

COMPANY PROFILE

• Address: : District 3, HCMC
• Business Type: 100% investment from Japan
• Size: <50 JP2.VN 10
• Industry: Digital ads agency/ Focus on performance base ads/ Digital solutions/ Search engine optimization/ Web analytics
• Product Range: Digital advertising
• Established in Vietnam: July 2014 


GENERAL INFORMATION
• Position: Advertising Account Planner - Digital Marketing
• Job Code: JO-170518-128029
• Level: Staff
• Contract Term: Permanent 
• Recruitment Reason: Replacement
• Working Location: same
• Working Time: Monday-Friday (8:30-18;00pm)
• Salary Range: Gross 500-800 USD (depends on skills)
• Bonus and Incentives: 13th month bonus /Incentive
• Benefit(s): Annual Leave/ Insurance as per Vietnamese Law/Lunch allowance 300,000VND
Phone, lunch after formal contract/ Company trip/Qualification allowance
• Selection Process: One - two rounds 


JOB DUTIES
• Report to JP Manager and VN leader in English
• Assigned to Advertising Account Planner team (4~2 VN members)
• Job Responsibilities:
- Contact with clients to identify specific business problems and develop ideas;
- Meet the client to learn the background of the brand and advise on possible approaches to the target market;
- Gain a comprehensive context for advertising strategies by analysing a range of information in great detail, including demographics, socio-economics and the market for the client's product and market share;
- Commission research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires;
- Present conclusions and ideas to clients and other agency staff;
- Analysis and interpret customer response and sales data to evaluate the effectiveness of the campaign;
- Communicate with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign;
- Provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy;
JOB REQUIREMENTS
• Desirable Background and Experience:
- Working experience as a sales at least more than 2-3 years.
- Hopefully related to Advertising Account Planner, advertising industry.
- Experience to give a presentation to clients. Having a meeting with them.
- Business Level English (all skills)
- Previous advertising, marketing or market research experience is highly desirable.
- Graduate from Universites below
o University of Finance - Marketing　
o Ho Chi Minh City University of Economics and Law
o The Royal Melbourne Institute of Technology Vietnam
o The University of Economics Ho Chi Minh City
- A good honours degree or HND is usually required. Subjects that require a wide base of knowledge and applied research skills, such as psychology and economics, can be an advantage.
• Desirable Characters:
- Gender: Any
- Age: Any
- Personalities:
o a combination of analytical skills, curiosity, and a strong interest in people
o creativity and imagination (this is an industry that is receptive to new ideas and new people)
o strong common sense and commercial awareness
o strong communication skills;
o the ability to work as part of a team and listening skills when dealing with consumers, clients and colleagues;
o presentation skills;
o ability to think strategically;
o numeracy
o ability to work with a range of market and research information;
o excellent organisational skills and the ability to work under pressure.

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