Senior Executive / Digital Business Development Division - Insurance

1. Digital business setup
1.1. Co-operate with related parties to prepare a business plan for online
insurance, including but not limited to market researching, products,
business models, digital marketing strategies, business processes, and
financial forecasts
2. Digital business development strategy
2.1. Participate in building digital marketing planning to promote the company’s
insurance products to be sold online, including but not limited to:
- Online media planning (viral campaign, online media campaign, social
marketing campaign, banner ads, microsite idea,...)
- Online customer relationship management (CRM) marketing (Email/
SMS Marketing, Database Development strategy, …)
2.2. Design digital solutions that are targeted at company existing customers,
prospects, as well as new customer segmentations.
maximize digital business resources.
3. Digital marketing activities
3.1. Be responsible for creating, monitoring and improving promotion
campaigns for digital marketing via different media channel such as
website, social media, improving Search Engine Optimization (SEO),
Google advertising, etc.
3.2. Be responsible for creating insightful and creative concepts for digital
marketing campaigns; synchronizing online and offline marketing
activities; delivering effectively, on time all digital campaigns and
achieve KPIs.
3.3. Continuously explore, plan and implement new digital marketing
initiatives to build brand awareness, increase brand engagement

Essential requirements :
- University graduation, majoring in marketing, public relations, information technology
- Gender: any
- Age from 25 to 28 years old
- English business level (TOEIC more than 700)
- From 2 years of experience as a digital marketing executive and/or e-commerce product owner in any industry
- Good knowledge & experience for PHP programming
- Fluent usage of Digital marketing result measurement tool as Google Webmaster Tools, Google Analytics, Facebook Advert Report, Facebook Ad Manager and other supporting tools in the social network (Facebook, Twitter, Google+.)
- Understanding of marketing automation and digital CRM tools

Characteristics & Competencies:
- Being Ethical and Compliant
- Collaborative Relationships
- Communicating with impact
- Customer Focus
- Problem Solving

Desirable requirements :
- Experience in Non life insurance and/or Finance is preferable

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